With such projects afoot and the general acceleration of digital projects in some quarters in response to the disruptions caused by the pandemic, it should come as little surprise that Datacom’s key business priority in the coming year is to help its customers leverage technology to navigate these uncertain times.
Naturally, this priority is driven by the key challenges facing the company’s customers in the current market over the coming months.
These include the question of how any organisation should operate in a world that is navigating a pandemic and a recessionary climate.
“While the macro elements are challenging, the internal dynamics of having to scale workforces up or down at pace and deal with many employees working remotely adds additional complexity,” Coates said.
According to Coates, the opportunity for partners lies in taking this period of uncertainty and using it to drive innovation.
“We’re already seeing many customers embrace digital solutions and remote working in situations they never thought possible. This includes highly-sensitive and traditional areas like banking and finance,” she said.
At the same time, Datacom is seeing some changes in customer requirements. This includes more volumes of smaller projects, especially as customers attempt to drive digital transformation during an uncertain time.
Preparing for the present
While Datacom has made effective moves to meet the market where its current demands are greatest, it has spent many months positioning itself for growth and expansion — and such preparation has no doubt an advantage in a time of market turmoil.
The past financial year at least has seen Datacom invest in its business to set itself up for the next phase of growth.
“Over the past two years we have been focused on repositioning ourselves as a business that has a heightened focus on customer value and market relevance and executes across regions alongside our customers and partners,” Coates said.
“One of our biggest areas of focus has been working with our customers to co-create a modern approach to delivering IT services — one that shifts from the process-driven agreements of the last few years to agile teams, greater automation and a lean operational core.”
According to Coates, the company’s customers know that the pace of change in their own organisations has increased and they want partnerships that are value-focused, more flexible and enable change when needed.
Right now, Datacom’s focus continues to be on providing value and driving job creation in the markets in which it operates. In fact, as part of its response to the COVID-19 crisis, Datacom was asked to increase headcount dramatically for a term to support the Australian government sector.
ARN Advance is a centralised editorial resource designed to help partners access forward-looking content as the Australian market attempts to reposition for growth.