Menu
Intel unveils Tiger Lake chips to confront Apple, rising rivals

Intel unveils Tiger Lake chips to confront Apple, rising rivals

The company said it worked with laptop makers including Dell Technologies and Samsung Electronics

Credit: Martyn Williams/IDGNS

Intel has unveiled "Tiger Lake," the 11th generation version of its flagship chip for laptops that it hopes will help it regain lost market share and counter forthcoming Apple machines with Apple-designed chips.

Intel said the chips use a new manufacturing technique and other tweaks that make them more powerful at tasks such as using artificial intelligence to reduce background noise during video calls.

The company said it worked with laptop makers including Dell Technologies and Samsung Electronics and that 50 machines from different makers will be available for the holiday shopping season.

The Tiger Lake processors come as Intel, one of the few chip companies that both designs and makes its own chips, has struggled with manufacturing delays. The company has started to lose market share to rivals such as Advanced Micro Devices that use outside manufacturers such as Taiwan Semiconductor Manufacturing Co.

In a pre-recorded presentation streamed on Wednesday, Intel executives focused on real-world performance. Showcasing the new chip's graphics capability, Intel executives claimed better frame-rate performance than rival chips from Nvidia Corp and AMD, and presented a video clip of a young gamer beating her father while his laptop lagged.

Intel announced a new co-brand for Project Athena laptops, co-engineered with manufacturers, that use Tiger Lake chips called "Intel Evo." The project is aimed at boosting consumer confidence in sometimes-disappointing claims about features such as battery life.

The branding will be available to partners that make high-end machines, similar to the "Ultrabook" branding campaign that Intel launched in 2011 after Apple introduced its MacBook Air machines. Apple, which announced in June it would quit using Intel chips and move to its own Apple Silicon chips, plans to release the first such machines this year.

(Reporting by Munsif Vengattil in Bengaluru and Stephen Nellis in San Francisco; Editing by Arun Koyyur, Tom Brown and Richard Chang)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleintel

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments
 
View all events