Australian-based Web integrator Zivo has had been busily appointing staff to its marketing and technical divisions.
Barbara Riordan comes to Zivo from J Walter Thompson to take up the position of media director and head of Zivo marketing services. Also joining the marketing division are Lorraine Ng and Wai Kwok, who will bring to the company extensive international marketing experience.
Riordan told ARN that she was immediately attracted to Zivo because of the company's flexible attitude.
"When I first met with the people from Zivo I was really excited by how ready they were to accept new ideas. I've come from a mainstream advertising background where in order to get an idea going you have to go through a series of structures, things you can and can't do. Zivo has a really entrepreneurial attitude. The first thing you notice when you start working here is a wealth of optimism about the opportunities the Internet is opening up," Riordan explained.
According to the company Riordan will focus upon services including strategic consulting, online campaign design and execution, online research, media strategy design and execution, as well as database marketing. She is also interested in some of the projects which grow out of the strategic consulting area of the business.
"One of the areas I am particularly interested in is the whole research focus of the business. Although e-commerce can easily overcome some of the problems associated with traditional commerce, there are other factors to consider. e-commerce relies on certain levels of Net literacy and an understanding of how it is used in different countries. Zivo wants to compile a wealth of information about Net literacy and usage in particular regions so that we know how to approach different markets," Riordan said.
With nearly 300 staff spread across 10 branches throughout Australia and the Asia-Pacific region, Zivo is focusing on increasing expansion throughout the growing markets of North and Southeast Asia where specialist skills are in short supply.
"Because we are represented in some of the most important Asian centres we are in a great position to enable our clients to grow their businesses into some of the fastest-moving markets in the world," Riordan confirmed.
Another Zivo appointment sees Tony Morris join the company as the new chief technical officer. Morris' previous role with custom software and systems integrator Praxa Limited saw him develop skills in strategic partnerships development and marketing of e-commerce strategies, as well as staff development and recruitment.