Introducing ARN Advance

Introducing ARN Advance

Editorial platform launched with the aim of helping Australian partners search for pockets of market opportunity in the months ahead

Credit: IDG

ARN has announced the launch of Advance, a centralised editorial resource designed to help partners access forward-looking content as the Australian market attempts to reposition for growth.

Delivered on-demand via a dedicated editorial section housed within ARN, the platform will facilitate channel collaboration through access to real-time, relevant and local analysis, complemented by virtual events and research.

Despite ongoing Covid-19 challenges – triggered by the uncertainty of lockdown measures, government stimulus packages and customer budgets – partners are seeking to move the conversation forward to focus on short- to medium-term priorities.

Hence Advance, launched with the aim of helping partners search for pockets of opportunity – and revenue – in the months ahead.

In a market filled with pandemic post-mortems looking back on lessons learned, Advance will instead assume a progressive position within Australia, offering a forward-thinking but realistic approach to kick-starting ecosystem momentum. This will be delivered through a series of in-depth partner interviews and virtual events to assess on-the-ground customer sentiment, appetite for investment and revised priorities in 2020 and beyond.

Key partners profiled upon launch include Perth-based providers Novata Solutions and TechBrain, alongside Adelaide-based managed service provider Nuago and Computer One of Brisbane. This is in addition to Sydney-based specialist Accelera and Melbourne-based Araza.

Advance also represents a natural transition from Covid-19 Central, launched by ARN in early April to help partners navigate the early weeks of the pandemic.

Spanning both technology and business, Advance will offer in-country and regional insights specific to Australia, New Zealand, Southeast Asia and India markets – reflecting IDG’s role as the leading independent channel voice across Asia Pacific.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Advance

Show Comments