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Microlistics strengthens presence in Thailand through alliance with leading e-fulfillment retailer

  • 17 November, 2003 10:18

<p>Bangkok, Thailand – 17th November 2003 - Microlistics, global supply chain execution solutions provider, announced that WinStore Technologies, based in Bangkok, Thailand, will be the first Thai distributor of Microlistics’ product suite, which includes ISIS, a best of breed warehouse management system. WinStore Technologies will sell, implement and support “ISIS”, which has already been translated into Thai.</p>
<p>The agreement with WinStore Technologies establishes a strong platform for Microlistics to further penetrate the distribution and third party logistics markets in Thailand. Headquartered in Melbourne, Australia, more than 85% of Microlistics’ revenue is generated from business in the South East Asian region.</p>
<p>Its parent company, WinStore Co. Ltd recently implemented the ISIS Warehouse Management System in it’s own Bangkok facility which services a network of over 3000 retail mini markets, supermarkets and grocery stores. Since implementation WinStore has achieved nearly 100% customer service levels and now have the ability to turnaround orders within a day on single unit picking orders.</p>
<p>“ISIS is a very easy to use system, easily configured and most of all, features extensive tracking capabilities required for our business,” said Phiroon Phihakendr, Deputy Managing Director, WinStore Technologies. “It provides the information that we need and allows our warehouse people to work without difficulty. Microlistics’ implementation team was knowledgeable and great to work with. We are extremely pleased with the success and benefits that ISIS has delivered to date.”</p>
<p>“The partnership provides the opportunity to leverage WinStore Technologies’ local technical expertise”, said Phihakendr. “Furthermore WinStore Technologies can provide immediate front-line support in the Thai language more cost-effectively for local Thai companies.”</p>
<p>“The adoption of supply chain execution (SCE) technology applications, particularly warehouse management systems is steadily growing in this region,” said Mark Dawson, CEO, Microlistics. “Businesses recognise that whilst these SCE applications can deliver savings in terms of reduced labour costs and inventory holdings, the real value is in having the capability to better serve clients’ needs, that being having the right quantity of product at the right time in the right place, every time.”</p>
<p>“The trend among Thai companies is to abandon labour intensive paper-based systems and adopt Radio Frequency technology in their warehouses,” added Phihakendr. “The economy has been picking up a great deal under our new prime minister and I see heavier investments from medium and large companies in their WMS in the near future.</p>
<p>"WinStore’s strength in the e-fulfillment will enhance Microlistics’ presence in the Asia/Pacific region," said Dawson. “I am confident that the combination of their strong network, solid reputation throughout the Thai business community and their commitment to helping companies achieve supply chain excellence through technology, will leverage a competitive advantage for the both of us.</p>
<p>About WinStore Technologies
WinStore Technologies has expertise in retail technologies and focuses on delivering our services to clients in the Thai SME market. The company offers consultation, implementation and support on world-class supply chain management (SCM) software. Our products are such as ISIS Warehouse Management System, Oracle 11i Applications ERP system and Checkpoint firewall system. For more information about WinStore Technologies, contact us at +66 2679 6464 or visit</p>
<p>About Microlistics
Microlistics delivers best of breed supply chain execution (SCE) solutions to organizations across the globe. We specialize in developing and implementing technology that harnesses industry best practices and enables organizations to control their warehousing and inventory management functions, reduce operating costs and improve service to ’end user’ customers. Microlistics’ ISIS suite of SCE solutions for warehouse management and wireless track and trace, can be customised to fit the operational needs of small to large organisations to ensure their distribution and logistics environments are robust yet highly flexible to react to market demands. For more information about Microlistics telephone +61 3 9326 7422 or visit</p>
<p>Microlistics Cautionary Statements
Except for the historical information and discussions contained herein, this media release may constitute forward-looking statements that involve risks and uncertainties including forward-looking statements that may cause actual results to differ materially and are not guarantees of future performance as they may be beyond the control of Microlistics’ management. Microlistics assumes no obligation to update the forward-looking information contained in this media release.</p>
<p>Media Contact
Emily Tay
Microlistics Pty. Ltd.
+61 3 8329 2028</p>

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