Intel is trying to encourage SMBs to adopt server-based computing with the launch its Real Server campaign. The program, aimed at helping dealers sell into small business, includes technical and marketing assistance for partners.
The program, which kicked off last week, will promote enterprise class system designs based on Intel’s Xeon processor. But Intel channel account manager, Thomas Tapsas, stressed that while the vendor was providing technical training to partners, the technical specs “don’t mean much to most SMBs”.
“Our research shows only a minority of small businesses, especially in emerging markets, have the necessary server systems to operate efficiently,” Tapsas said. “Many others are making do with desktop computers that were designed as single-user PCs, or outmoded proprietary systems.”
The partner campaign aims to give dealers the tools to sell the business benefits of servers.
The sales mantra includes lower operating cost, improved performance and room to grow, Tapsas said.
The education program would help bridge the gap between dealers and small business, according to Craig Quinn, product manager for distributor ASI Solutions.
“A small business frequently does not have staff technical experts to find and install the right server for their business needs,” he said. Intel has begun sending out dealer sales kits that include sales tools, product information and brochures.
There will also be resources available online. Further training will be delivered during Intel’s channel conference.
The conference kicks off in Adelaide (June 2), followed by Perth (June 4), Melbourne (June 11), Brisbane (June 17) and, finally, Sydney (June 24).