Software vendor K2 acquires its A/NZ distributor SourceCode

Software vendor K2 acquires its A/NZ distributor SourceCode

Appoints long-serving SourceCode MD Hennie Laubscher as K2 Asia Pacific VP

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Software vendor K2 has acquired its Australia-based distributor SourceCode ANZ in an effort to grow its regional footprint.

The vendor, which has already rebranded SourceCode ANZ to K2, claims the move helps it establish a direct presence in Australia and grow its regional presence.

SourceCode ANZ’s decade-long managing director Hennie Laubscher has now been appointed as K2 Asia-Pacific vice president.

“K2 is an ideal match for our team and the work we aspire to do in helping enterprises digitally transform," he said.

"By joining the K2 family, we can accelerate our growth in the region and deliver low-code applications on a broader scale."

Laubscher first joined the global distributor SourceCode as its APAC MD in 2002 and, following a stint in the US, took over as A/NZ lead in 2009.

Founded in 2000, the Seattle-headquartered business automation process vendor claims to now have 1.5 million users in more than 84 countries. Its local acquisition comes as part of a global purchase of the distributor.

According to K2, the local SourceCode team will be “combined” with the global vendor.

“The acquisition of K2 Australia immediately provides us with a strong and established foothold in Australia,” said Evan Ellis, CEO at K2. “As part of our ongoing growth strategy, we are confident we can leverage our common vision to strengthen and expand the adoption of our cloud-based process automation platform.”

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Tags K2Evan EllisHennie LaubscherSourceCode


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