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Australia’s FirstWave hits the UK channel with DWS deal

Australia’s FirstWave hits the UK channel with DWS deal

Extends offering to over 2,200 reseller partners in the region

Credit: Dreamstime

Just days after raising $6.6 million in its latest capital raising efforts, Australian publicly-listed cloud security provider FirstWave Cloud Technology has inked a partnership deal with UK technology aggregator Digital Wholesale Solutions (DWS).

With DWS on board as a level 1 partner in the UK, the deal opens up the UK channel for FirstWave and puts the Australian cloud security technology vendor in front of more than 2,200 level 2 reseller partners in the region. 

Established in 2001, DWS helps partners in the UK and further afield navigate the convergence of IT, telecoms and cloud with a portfolio offering connectivity, mobile, unified communications, among other offerings. The company has strategic partnerships with the UK’s major carriers and suppliers.

“DWS is a leader in providing end-to-end solutions to their partners. Our solutions will provide DWS with a unique and compelling SMB offering not available from any other channel company in the UK,” said Bardia Khalilifar, FirstWave’s director of Partner Business Group.

According to Nathan Marke, chief digital officer at DWS, FirstWave offers a unique SMB security offering to the company’s partners, who are set to “benefit enormously from the access to an accessible, affordable and comprehensive email and web security solution for their SMB customers”.

FirstWave remains focused on expanding globally and on-boarding channel partners through its leveraged go-to-market model, which has been given a substantial boost thanks to the new deal with DWS. 

Speaking to ARN, FirstWave CEO David Kirton previously said that the company was continuing to grow and add more partners onto its platform.

“We’re strengthening our relationships and increasing our global footprint, and we’re continuing to invest in the technology,” Kirton said.

In April, Kirton said the company was targeting managed service providers and managed security service providers to white-label its cloud orchestration engine, after extending its product and services agreement with Telstra, and will, for the first time, tap into its indirect business.


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