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Ephox scores hat trick in the US

Ephox scores hat trick in the US

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Brisbane-based software developer, Ephox, has scored three major US deals for its EditLive! authoring solution.

EMC Documentum has announced it will integrate EditLive! for Java into its Web Publisher Editor system, while the Art Technology Group will bundle EditLive! with a range of its own products. Enterprise content management producer, Open Text, will also bundle EditLive! as part of its Livelink Web Content Management Server product.

APAC director, Mike Wallas, said each deal was significant due to the calibre of customers and credibility they lent Ephox.

The company's experience has been the opposite of many locally-based companies who gained Australian success first then went international.

"To date about 95 per cent of Ephox's revenue comes from outside of Australia and close to 90 per cent of that from the US," Wallas said. However, the company had achieved several local wins recently, he said.

"We have signed significant major enterprise customers such as Goldman Sachs JBWere and NineMSN and have had success with energy companies, government bodies, manufacturing and services," Wallas said.

"We are also starting to see some small integrators and developers who are providing solutions which include our product, so we are seeing both ends of the scale."

There were further local opportunities for the company in smaller software companies integrating edit live into their solutions, Wallas said.

"We are sure there are VARs and ISVs who are not aware of our products, and as the entry level is so low, we really want to develop the local channel," he said. "We have a channel program which works well but we would like to see our Australian channel grow up from seven or eight to 20-25 partners."


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