Software provider Signavio has closed a $254 million investment to fund a global expansion, which includes boosting its Australian presence.
The business process management specialist already employs 20 people, spread between Melbourne and Sydney, and sells its products via 37 local channel partners.
Berlin-headquartered Signavio now plans to double headcount in Australia to 40 by the end of the year and expand its presence across different cities.
In addition to expanding its go-to-market strategy in Australia, the company is also eyeing further growth across Asia Pacific. “The success we have had in Australia and the use cases we can bring will be used to help shape our strong push into the region,” Signavio said in the funding announcement.
The company claimed to have some of Australia’s biggest brand names within its customer portfolio, adding that the market is its fourth biggest revenue generator.
“There are three main elements in Australia that form a large part of the conversations we are having across the market,” CEO Gero Decker. “Technology and automation; robotics and AI; and how our clients can offer their customers a vastly better customer experience, across all of their customer touch points.
“In the Australian market, which is quite mature, we’re finding banks are using process management to not only handle their risk & compliance programs, but also to understand the way all of their customer-facing offerings are impacted by their process models. Executives are looking to see how their digital transformation initiatives stack up against their customer-facing offerings.”
Signavio currently has a global partner program in place that spans five tiers: Community, Bronze, Silver, Gold and Platinum.
Referral fees and discounts range between 10 and 30 per cent across the tiers, with partners between Silver and Platinum levels gaining joint marketing activity support.