Optus named Adelaide ‘Living Lab’ tech partner

Optus named Adelaide ‘Living Lab’ tech partner

Partners with US university and BankSA


Optus Business has been chosen to host a new analytics centre in Adelaide as part of a global program from the Massachusetts Institute of Technology (MIT).

The telco will act as the technology partner in the MIT Living Labs initiative, alongside Bank SA, which will focus on analysing big data across the public, private and research sectors.

Located at Adelaide’s Lot Fourteen innovation precinct, other MIT Living Labs have already been established in New York, Beijing and Istanbul.

Optus Business' Simon Vatcher said the partnership would help its enterprise and government customers “use innovation to operate more efficiently, tap into emerging markets and opportunities, and satisfy the evolving needs of their customers.”.

“The Living Lab Project brings together like-minded organisations so that the perspective of government, academia, corporates and start-ups can be considered,” he said.

“We recognise that the success of Optus Business rests on our ability to help our enterprise and government customers The Living Lab will help us achieve this.”

SA Premier Steven Marshall called the collaboration with MIT another “coup for South Australia”, claiming it bolsters the State’s position as a new hub for entrepreneurship and innovation globally.

“The Living Lab means local researchers will have access to invaluable data to identify how we can drive sustainable population growth, create jobs and strengthen our economy,” he said. 

“Furthermore, it will bolster South Australia’s entrepreneurial activity across a range of industries and ensure that this state remains at the forefront of global innovation and enterprise.” 

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Tags optusMITadelaideLiving Labs

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