US consultant axes Aussie brand Sqware Peg post-acquisition

US consultant axes Aussie brand Sqware Peg post-acquisition

Platinum Salesforce Partner now known as ‘Simplus’

Ryan Westwood (Simplus) and Reid Meldrum (Sqware Peg)

Ryan Westwood (Simplus) and Reid Meldrum (Sqware Peg)

Credit: Sqware Peg

American consultancy firm Simplus has axed the brand name of Aussie Salesforce partner Sqware Peg follow its merger in January.

Sqware Peg, a 15-year-old firm based in Sydney, will now be known as Simplus as the US firm attempts to stamp its own mark on the Australian market.

“We had a goal to fast-track the integration process to minimise disruption to our team and bring new Salesforce capabilities to the Asia-Pacific market in under six months,” said Reid Meldrum, the co-owner and once-MD of Sqware Peg, who has now taken on the role of Simplus Australia MD.

Sqware Peg, a Platinum Salesforce partner, was Simplus’ sixth Salesforce consulting partner acquisition since 2016 and it’s first as part of a global expansion.

It was one of a number of Salesforce Partners to receive a share of Salesforce Ventures’ US$50 million System Integrator (SI) Trailblazer Fund in 2017. 

Simplus, also a global Salesforce platinum partner, said it intended to now offer “another level of Salesforce resource to the Australian market”, beyond the cross-cloud capabilities and local industry expertise acquired through Sqware Peg.

Services in Australia now include quote-to-cash solutions, managed services, transformation advisory, change management and user adoption.

The company has so far relocated several CPQ specialists from the US and is also using employees in the Philippines to support Australia. “We expect to be quickly established as the leading CPQ expert in this market,” said Libby Adams, deputy managing director at Simplus Australia, a role she also held at Sqware Peg.

Simplus now has nearly 200 employees in Asia Pacific and claims it will double this in the coming years. 

“The transition from two separate companies to one company under the brand Simplus has been seamless due to strong cultural alignment and consistent support from the Simplus US team in integrating expertise into the Asia Pacific operations,” added Meldrum.

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