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Next Byte takes another mouthful of Apple

Next Byte takes another mouthful of Apple

Apple reseller chain, Next Byte, continues to expand its business, opening a new store in Adelaide, and planning more for Sydney and Melbourne.

The new store, in the seaside Adelaide suburb of Glenelg, opened last week. Another store will open in Balmain next month, bringing Next Byte’s tally of Sydney stores to six - two of which only opened in February.

Next Byte director Adam Steinhardt said the reseller chain was “expanding aggressively”. It planed to strengthen its Melbourne presence in the next three months.

The reseller chain is also sprucing up its established shops. The Spring Hill, Queensland, shop is moving into the Brisbane CBD, while the Nedlands, WA, store is going to be renovated.

The new shop at Glenelg showcased the “digital hub” available with Apple’s move to adopt Bluetooth, Steinhardt said.

“It’s a brand new store fit for us,” he said.

The new Perspex covered fittings allow customers to browse the look and feel of smaller items such as mobile phones, without making them a security risk.

Apple’s shift into Bluetooth, it's standard on the new 12- and 17-inch Powerbooks, had opened up a new “convergence” market amongst Apple users, Steinhardt said.

Mobile phones will be amongst the Bluetooth-enabled devices that will be on display.

Next Byte would consider stocking mobile phones if the demand was there, Steinhardt said.

While mobile phones from Nokia, Sony and Ericsson had Apple-compatible Bluetooth functionality, a convergence sale was more likely to come from an Apple reseller, Steinhardt said.

Mobile phone salespeople “won’t have a clue”, he said.

Apple’s 12- and 17-inch Powerbooks ship with Bluetooth. It is also an optional upgrade for some iMac and PowerMac models.

A Bluetooth USB adaptor can be used for some models.


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