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Selling threat intelligence is not complicated: ThreatQuotient

Selling threat intelligence is not complicated: ThreatQuotient

Opportunities for managed services providers grow

Anthony Stitt (ThreatQuotient)

Anthony Stitt (ThreatQuotient)

For partners looking to venture into the threat intelligence, spotting business opportunities in the market is quick and easy.

That is the view of ThreatQuotient APAC director Anthony Stitt, who has been in charge of the business' regional expansion as well as building up a local channel for just over a year.

As this is a "fairly new" area, partners approaching customers will be able to tell straight away if there is an opportunity make business, argued Stitt. Another benefit of this market is that projects tend to be easy and short in length, he added.

In other words, these are low risk opportunities for both partners and customers.

Following a year as the director for the business regionally, Stitt said that he has been in charge of building out the local channel, which was a direct response from the business to queries received from Australia and New Zealand.

Some of the Australian partners include NTT Security, The Missing Link and Shelde, with Stitt adding that it is looking to add Australian partners to service "key regional" markets and manage services providers.

However, he acknowledged that ThreatQuotient still needs to increase its focus in New Zealand, 

He has also been talking to local organisations about threat intelligence and its benefits via product demonstrations, leveraging the increasing trend towards evangelisation in the region.

ThreatQuotient commercialises a data base platform used to manage threat intelligence. The data originates from different places including Government organisations such as the Australian Cyber Security Centre (ACSC) and also cyber security vendors such as FireEye and Crowdstrike.

The intelligence is acquired from several different sources, when it comes to managing that information is where ThreatQuotient comes in.

Its platform has been adopted mostly at the bigger end of the market, largely organisations with more than 5,000 employees. According to Stitt, that is because those businesses want to and are able to afford the curation of several different intelligence feeds to suit their purposes.

But at the lower end of town is where more opportunities lies for managed services providers, who can, instead of trying to sell it as a system, sell it as a managed service.

Currently, ThreatQuotient has a mix of industries it works with; up to 25 per cent of its business comes from banking and finance, while another 25 per cent with government and other verticals.


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