Only 17 per cent of Australia and New Zealand organisations say they are better than their peers when it comes to attracting and retaining talent and developing digital skills.
"Companies are seeing shortages in digital talent but aren’t proactive enough in attracting and retaining that talent," IDC A/NZ lead analyst for Future of Work research Liam Landon said. "By digitally transforming and utilising cutting edge technologies companies are finding not only improved market position, but improved work culture and talent retention."
The data is a result of IDC's 2018 Asia/Pacific (Excluding Japan) (APEJ) Future of Work Survey. According to the research firm, the data demonstrates that most businesses are struggling to distinguish themselves.
IDC also found that, across A/NZ, over 70 per cent of organisations are allocating more than 10 per cent of their spending on technology associated with innovation and workspace modernisation.
However, only a quarter is in the process of transforming work culture and workspace in order to attract and retain talent, with 38 per cent of A/NZ businesses planning workspace transformation in the next few years.
Training, contracting and project-based hiring are some of the solutions being implemented by employers in order to close the skills gap.
IDC also found that 34 per cent of employers across A/NZ are running targeted training programs, designed to fill the digital skills gaps they need today, whereas 39 per cent are running training programs designed to meet digital skills needed for future projects.
"By not only looking at current skill gaps, but expectations of needs for the future, a business puts themselves in a strong position to overcome scarcities of digital skills," IDC stated.
On the other hand, 33 per cent of A/NZ organisations have implemented or plan to implement project-based hiring policies to fill the digital skill gap. Through this, businesses can source talent from a "growing pool" of contractors and easily adapt to the changing demands for different projects.
For the research, IDC spoke to 223 people, with 117 from Australian businesses and 106 from New Zealand businesses all with more than 100 employees.