Siemens takes LifeWorks to the channel

Siemens takes LifeWorks to the channel

Siemens is looking to develop its local channel to support the launch of its communications integration product, LifeWorks.

The LifeWorks suite is a real-time, IP-based platform designed to integrate all forms of communications mediums - from mobile phones to instant messenger - into one applications environment.

Siemens general manager of partners and resellers, David Healy, said the solution was designed to address the increasing need to collaborate IP network connectivity with other modes of communication. It is already being used in the US, and in the final stages of trials locally. The solution will be launched over coming months.

Siemens currently has 14 partners across Australia and New Zealand selling its HiPath IP network solution. These were largely traditional telecoms and voice specialists such as Commander, Communications Australia and Comtel, Healy said.

While keen to see these organisations bundle the LifeWorks suite into sales of HiPath, Siemens was now actively seeking systems integrators as key channel partners to bring the solution to enterprise and SMB organisations, he said.

"This solution will allow integrators to take customers up to the next level - a professional services level," Healy said.

The vendor was also looking to market the product through consulting firms, such as Accenture.

"For example, those organisations that undertake business transformation engagements with clients," he said. "LifeWorks could be used as an enabling tool from a project management perspective."

The LifeWorks suite can be deployed in three ways: across a carrier's infrastructure, as a managed service or in a self-hosted environment.

The software application has been designed on a Microsoft platform.

Resellers would be required to have strong integration skills and Microsoft technical competency, Healy said.

Siemens has worked closely with Microsoft to develop and trial LifeWorks, he said. The pair are now working on a range of joint marketing initiatives to promote both the Siemens brand and the new communications suite to the software giant's reseller partners. Both will also look into training modules based around the LifeWorks software development kit.

Trials of the suite as a hosted application were also now being conducted by Telstra, Healy said.

The telco is expected to bring its LifeWorks solution to market in the next couple of months.

Because it was based on open IP standards, LifeWorks could be deployed across any type of telecoms or network system, he said.

"It won't tie the channel to who they talk to about the product," Healy said. "They will be able to talk to other enterprise customers who have deployed non-Siemens solutions."

However, for those who choose to sell both LifeWorks and HiPath as a bundled solution, there would be opportunities to earn marketing funding and sales discounts, Healy said.

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