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NBN, NAB, Hoyts among 2M paying Facebook Workplace users

NBN, NAB, Hoyts among 2M paying Facebook Workplace users

30,000 companies worldwide use collaboration tool

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Credit: Dreamstime

The NBN Co, National Australian Bank (NAB) and cinema chain Hoyts are among the local companies using Facebook’s Workplace service.

The social network’s business messaging tool and rival to Slack has surpassed more than two million paid subscribers since its launch in October 2016.

Locally, the service now has subscribers from Australian-based organisations including Coca-Cola Amatil, The Iconic and Australian Catholic University (ACU).

Globally the service is being used by Nestle, Vodafone, GSK, Telefonica, AstraZeneca, Delta Airlines, all of whom joined in last 12 months.

The two million figure does not count those on Workplace’s free tier, or those from educational or non-governmental organisation (NGO) companies.

Using the look of the Facebook consumer platform, complete with a news feed, groups and a chat function, Workplace allows employees within an organisation to message each other for the price of US$3 per user per month. Facebook began charging for the service in October 2017.

According to Facebook A/NZ VP and MD Will Easton, the platform is useful for Australian organisations with disparate work forces spread across the country.

“By using Workplace, for example, it allows staff in a regional branch to be communicated directly with by their CEO, or perhaps helps a casual cinema staff member to have a better understanding of the companies ethos. ”

Australian-based NGOs such as World Wildlife Fund (WWF) and Share the Dignity were also said to be using the platform.

“What we love about Workplace is that it connects everyone in an organisation, from the CEO to the newest recruit or from two people to 200,000,” Facebook head of Workplace Asia Pacific Luke McNeal said. “Here, employees are able to use familiar Facebook features like chat, video calling, posts and groups, providing a simple and secure way for people to share knowledge, work together and build connected communities.”


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Tags AustraliaFacebookworkplaceNew ZealandGSKNABwwfHoyts

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