Bulletproof founder launches new digital start-up

Bulletproof founder launches new digital start-up

Sydney-based business targets digital transformation market

Anthony Woodward (Accelera Group​)

Anthony Woodward (Accelera Group​)

Credit: Accelera Group​

Anthony Woodward has launched a new start-up specialising in digital transformation, eight months after selling his creation Bulletproof to AC3.

Under the banner of Accelera Group, the Sydney-based business specialises in digital transformation, with plans to take on “incumbent IT vendors” across the market.

“Accelera Group is a business that drives a culture of innovation and ongoing change within organisations, to help them harness technology and do business differently,” Woodward said.

“Digital transformation is a hugely exciting space, with the potential to deliver business-changing outcomes in response to new buying behaviours and differently-driven customers engaging within their connected lives.”

According to Woodward, in drawing on 18 years of experience as founder and CEO of Bulletproof, a gap in the market exists for expert providers to help customers deliver on the potential of digital transformation.

“The approaches being taken within the industry range from day-rate consultancy (often without a tangible outcome) through to simply moving a manual process to a SaaS product without improving the customer experience, and everything in between - with a few very exciting exceptions,” he explained.

“I believe the industry itself needs a disruptive new approach to truly deliver on the promise of helping organisations do business differently.”

While Woodward did not go into too much detail regarding the exact offerings that Accelera Group will provide customers, potential acquisitions are on the cards to drive business growth.

“Accelera is about enabling customers to do things differently,” Woodward added. “We get customers to question the relationship with their existing vendors.

“We help them with implementing change that is fit for purpose, outcomes-focused and aligned with their strategy of doing business differently.”

The launch comes eight months after the Federal Court of Australia approved the acquisition of Bulletproof by managed services provider AC3 in a $24.7 million deal, as reported by ARN in May 2018.

As a result, the cloud services provider officially exited the Australian Securities Exchange on 6 June, following a drawn-out bidding war between AC3 and Macquarie Telecom.

The move ultimately saw Bulletproof return to private ownership, under the wing of AC3’s parent company Klikon Group Holdings, after more than four years as a publicly-listed company.

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