The University of New South Wales (UNSW) Sydney has partnered with Adobe as part of a five-year project to integrate all of its digital platforms.
The partnership will see Adobe’s Experience Cloud integrated with the university’s digital ecosystem, consolidating 2,200 websites and several hundred social media accounts into a single-view platform.
Over the next five years, UNSW's core websites will move onto a Adobe content-management system, although a handful will remain on Drupal.
The university will also reduce the number of social media accounts, claiming it intended to take a ‘fewer, better’ approach in future.
It is working with Hootsuite on social media management, which will be integrated into the Adobe stack, while a separate tag management vendor is being sought.
UNSW has now issued an RFP to system integrators in order to set up a partner panel to assist with the Adobe implementation process.
According to the university, the changes are intended to streamline its marketing, web and media tools, using Adobe Analytics to analyse web traffic and anonymous data,
“Over the years, we’ve expanded our digital ecosystem in an effort to communicate our many services to various audiences and stakeholders without prioritising user experience and audience insights,” said Martin Hoegh-Guldberg, head of digital experience at UNSW.
“To be a top-ranked university, we need to offer intuitive and personalised experiences to our audiences to remain globally competitive and keep pace with the digitally transforming landscape.
"The key to this is creating a consistent and meaningful experience for all and the Adobe platform will provide this."
The partnership comes five months after Adobe partners, Isobar, Accordant and Linked by Isobar delivered their largest joint project to date on the Adobe Experience Cloud to build a student platform for the University of Canberra.
This marked the first joint project for the two companies since Accordant became a part of the Isobar Group in March and was effectively named, Accordant, Linked by Isobar.