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RXP Services takes Madi homes through digital change

RXP Services takes Madi homes through digital change

Includes CRM platform, service management, data analytics and more services

Madi modular home

Madi modular home

Credit: RXP Services

RXP Services has been selected by modular home designer Madi to design and implement a complete digital ecosystem.

Specifically, the publicly-listed IT services firm will provide Madi with a new CRM platform, website and digital commerce platform, service management, data analytics and visualisation.

RXP, through The Works business, will deliver branding, creative, digital marketing and social media services.

Based in Singapore, Madi builds modular homes, which unfold and can be assembled in six hours, with RXP Services selected as the home company prepares for its global launch.

"As we embark on the global launch of Madi we wanted a partner with cohesive expertise across marketing and enterprise technology to grow the brand and deliver exceptional customer experiences," Madi CEO Chris Williams said.

"RXP Group is perfectly positioned with its experience in strategic brand and creative and its ability to leverage digital technologies to transform businesses.

"The relationship between Madi and RXP goes beyond the traditional client/supplier arrangement, they are our partners in business that will provide fully managed services for us."

RXP Services has offices in Melbourne, Sydney, Canberra, Hobart and Hong Kong, operating seven practice groups providing branding, creative, user experience, design, data analytics, CRM and workforce enablement.

"RXP is delighted to have been selected by Madi to help build an international brand with its innovative affordable homes by leveraging our end-to-end delivery of digital, technology and marketing services," RXP CEO Ross Fielding said.

"It is an exciting venture and a recognition of the level of integration we have achieved with The Works into RXP in a relatively short time."

RXP acquired creative agency The Works in August 2017 at a total purchase price capped at $33 million, with a initial $25 million payment, being 70 per cent upfront and 30 per cent in 12 months - the two businesses have also been working closely to integrate respective specialities.

Meanwhile, RXP closed the 2018 financial year with net profit after tax (NPAT) dropping 33 per cent to $7.8 million.

The revenue for the fourth quarter was $39 million, with earnings before interest, tax, depreciation and amortisation (EBITDA) of $5.5 million.

Underlying EBITDA for the full year was $15.2 million, a 22 per cent fall from the previous year $19.4 million results, while total revenue saw a slight decrease of three per cent, with RXP posting $144.9 million revenue for the 2018 financial year.


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Tags servicescrmdata analyticsrxp services

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