Digital and cloud services provider, Avanade, has acquired Melbourne-based independent enterprise technology and design agency, Loud&Clear.
Loud&Clear was founded in 2009 by Ben Beath, Joel Beath and Cade Witnish, with the business growing to more than 150 staff during the past nine years.
The acquisition - of which financial details were not disclosed - will see Loud&Clear turn into Avanade’s first digital innovation studio in the Asia Pacific region.
As part of global network of studios, it will be focused on creating and building user-centric experience from proof-of-concept and prototyping through to market launch and scaling.
In a statement, Avanade, which is majority owned by Accenture, said its clients will benefit from Loud&Clear’s capabilities and experience in user experience (UX), digital strategy, marketing automation as well as expertise in Sitecore and Drupal.
Avanade growth markets area president, Anna Di Silverio, said the two companies shared a similar culture of innovation as well as the experience and expertise.
Loud&Clear has built digital solutions for clients stemming from a broad range of industries such as retail, financial services, utilities, healthcare, education, agriculture, telecommunications and sports.
"We are very proud of the company that we’ve built with Loud&Clear,” said Ben Beath, managing director and co-founder of Loud&Clear.
"This is absolutely the right time for us to join Avanade to achieve even greater success working on a regional and international scale. It’s an exciting time for both companies."
Last year, Accenture made a string of acquisitions including US-based wireless, mobility and broadband consulting firm, IBB Consulting, which also has a presence in Australia; creative agency The Monkeys and design business, Maud, to expand its digital offerings across Australia and New Zealand.
This was all part of its strategy to transform itself into a digital-first enterprise, with the business already progressing halfway in the public cloud.