Brisbane-based Simient has announced the acquisition of Mr CRM, a specialist services provider with expertise in Microsoft Dynamics 365.
Mr CRM was part of the Wardy Group which at one point consisted of Wardy IT Solutions, MOC Training, Mr CRM and XCGV.
With the acquisition - for an undisclosed amount - Simient expects to boost its footprint as a specialist CRM consultancy.
Specifically, Mr CRM will allow Simient to provide solution offerings more suited to the SME market, including a Microsoft Dynamics 365 help-desk.
"We are excited to deliver the considerable benefits of Microsoft Dynamics 365 to Australian businesses large and small," said John Stevenson, CEO of Simient. "We have an expert team of developers, solution architects, support staff, and super users that can add on-call, enterprise-grade expertise to SMEs."
Established in 2004, Simient employs 19 staff and has presence also in Canberra, Darwin and Perth.
Meanwhile, Mr CRM - which is also headquartered in Brisbane - operates as a fully dedicated provider of sales, implementation and support within the Microsoft Dynamics CRM solution suite.
Terms of the acquisition has resulted in Mr CRM founder Alan Ball appointed as Simient’s Darwin Practice Manager, and will assume responsibility for the Mr CRM brand.
"Our first task is establishing a Microsoft Dynamics 365 outsourced helpdesk service,” Ball said. "Both online and on-premise Dynamics CRM clients will gain access to deep knowledge at a fixed cost.
"This bypasses the need to hire and train specialist staff, cover for holidays or deal with dissatisfied users."