Telstra has revealed a new set of mobile plans as part of its strategy to simplify offerings across the market, backed up by a pledge to invest $5 billion into its network.
This is the first set of changes the telco is making under its Telstra2022 strategy, which was revealed last month.
The new mobile plans include three BYO mobile plans, which start from $49 per month with 15GB of data; followed by $69 per month with 30GB of included data and $89 per month for 60GB of data.
There are also five mobile plans for customers looking to lease or own a new smartphone starting from $59 per month.
Telstra CEO Andrew Penn said the business was also investing $5 billion into its network within three years, in order to cater for the increased mobile data use, which is currently growing at 50 per cent, year-on-year.
“Our customers have told us that they don’t want to pay for things that they don’t use and therefore in October we will be launching more choice for customers allowing them to add services they value to their base plan,” Penn said.
“The next product milestone in our T22 product strategy will give customers the freedom to create home and mobile packages with the features, devices and content that matters to them.
"Customers will be able to select a core connectivity service and add their choice of companion mobile plans, home and mobile devices or their pick of a range of entertainment packages.
"We introduced the world's first gigabit-enabled 4G network coverage to Australian CBDs and we are now pioneering two gigabit-enabled areas to increase speeds and capacity as a precursor to 5G."
Meanwhile, a new $199 Ultimate plan is also on offer, which the telco said includes as much data as customers need at the fastest speeds available.
The new mobile plans aim to offer customers an option of replacing excess data charges in Australia with back-up ‘Peace of Mind Data’ to use if they run out of their included allowance.
Peace of Mind Data speed is capped at 1.5Mbps and is included on selected plans or can be added to other new plans for $10 per month.
On top of this, the telco has also redesigned its 24/7 app and will also give customers the flexibility to personalise their home and mobile packages based on what’s important to them.