MGM Wireless has signed a trial agreement with JB Hi-Fi that will see the electronics retailer offer MGM's children smartwatch through its online store.
The move represents the third reseller agreement that the publicly-listed vendor has announced this year.
On 18 April the Sydney-based company told shareholders it had signed an agreement with two Telstra franchisees to resell its Spacetalk, an all-in-one children smartphone, watch and GPS tracker.
"Because it’s such a new and novel device, there’s a lot to learn about how to best retail the product," Spacetalk CEO Mark Fortunatow said at the time. "We’ve decided to start our bricks and mortar sales channel with two Telstra franchisee groups.
"Working with these retailers, we’ll learn how to best achieve pull through sales, what type of point-of-sale collateral to develop, design the right in-store staff training programs and roll out the right marketing support programs."
Meanwhile in June, the company announced an agreement with further 12 bricks and mortar resellers, including ten from the Leading Edge Group, spanning New South Wales, Victoria, Queensland, Western Australia and South Australia.
At the time, MGM Wireless said it was in talks with more retailers, distributors and mobile network operators in Australia and overseas.
Now, if the trial via JB Hi-Fi's online store is successful, the vendor plans to work on an agreement to see the devices available on the retailer's physical stores.
Spacetalk was developed by MGM Wireless to fill the need amongst parents for a quality communication between parents and children.
The decision to work with resellers followed the successful sale of the device through the vendor's own online store.
“We are honoured to have JB Hi-Fi – Australia’s largest, and one of the world’s leading consumer electronics retailers – on-board to trial sales," Fortunatow said.
"We are working towards the day when parents will have the opportunity to try Spacetalk before they buy and have the confidence that they are purchasing from Australia’s leading consumer electronics retailer."
MGM Wireless app, School Star, helped 175 Queensland Government schools to contact more than 32,000 parents during the days Cyclone Debbie hit several Queensland cities.
According to vendor, its multichannel school communication solutions are used by more than 1,100 schools and 1.6 million parents.