Cirrus Communications has partnered with wholesale telco, Partner Wholesale Networks (PWN), in a deal that will see the fixed business-grade wireless broadband service wholesaler' C2 Direct sell and distribute PWN’s cloud unified communications product, UC7.
UC7 allows PWN channel partners to create and white-label unified communications (UC) offering and it is supported by the PWN customer service platform.
“Cirrus is recognised as the owner and operator of Australia’s largest fixed wireless broadband network," PWN co-founder, Graeme Kelly, said.
"The carrier is focused on the more than 3,000 critically underserved industrial parks nationally and has a target audience of an estimated 100,000 Australian SME businesses. This partnership will really fast track our distribution of UC7."
Cirrus will extend the UC7 offering into its own mid-market, enterprise and government customers through C2 Direct.
According to Cirrus Communications CEO and co-founder, Eric Heyde, the company considered several UC offerings before deciding for PWNs.
“We chose PWN as we were looking for a partner that can work together with us as well as help us develop our expertise in the area. PWN has the skills, experience and breadth of capability that makes them the ideal partner for us,” Heyde said.
PNW has completed product training and operational on-boarding, and sales have already commenced.
In March, Cirrus Communications announced it was entering the retail market with the launch of C2 Direct in a play to provide businesses with an alternative to the National Broadband Network (NBN).
While the new offering sees the wholesaler go direct to end customers, the company has no plans to wind back its partner program.
“Over the past ten years we have concentrated exclusively on delivering wireless connectivity to businesses primarily though channel partners," Heyde said at the time.
"Going forward we plan to continue and expand our partner model – but C2 will also become an important plank in how we address the market."