HP has reduced prices for its midrange Unix servers by about 20 per cent and expanded customisation options.
The price reductions apply to the 16-processor rp8400 and the eight-processor rp7410 and rp7405 servers, HP said.
"The price cuts are in response to market trends," category development manager at HP in Germany, Norbert Boege, said.
In addition to the price cuts, HP now offers factory configuration services including partitioning, custom component installation and software load at no charge.
Users could now choose to have entire "cell" boards with processors and memory switched on when they need it, the company said.
Previously, customers could only get processors on demand, ordering - for example - 12 processors for a server and only paying for those they would be use right away. However, they would have to pay for the memory and the cell boards for all the processors in the machine. Now, with the cell board on demand offering, customers pay an initial fee, but then pay full price for cell board, memory and processors as they decide to switch on the processors.
"The financial benefit and flexibility for the customer has increased," he said.
Midrange Unix servers weresystems that cost between $US100,000 and $1 million, market researcher, IDC, said. HP's midrange servers started at about $US80,000, Boege said. HP's chief rivals in this market were Sun Microsystems and IBM.
The price cuts were worldwide and effective immediately, HP said.