Microsoft prepares the channel for Windows Server 2003 release

Microsoft prepares the channel for Windows Server 2003 release

The count-down has begun for what is touted to be Microsoft’s biggest ever server release - Windows Server 2003. The product's official launch date is April 24.

Local Server 2003 activities would be centered around the six-city road show for partners and end users that was designed to give a technical, business value and marketing overview of the product, Microsoft Australia’s Windows Server product manager, Michael Leworthy, said.

“We are looking at the best ways of getting the right information to resellers, as they are going to be our main channel of getting the product to customers,” Leworthy said. “One of our key initiatives will be offering partner-exclusive sales and marketing sessions as part of the roadshow.”

Microsoft has already completed technical readiness and marketing training with major partners and distributors starting with the Partner Technical Readiness Seminars in November last year.

This educational campaign will be extended through programs such as Express Data’s online education campaign and joint Microsoft-Tech Pacific reseller training sessions.

As part of the Server 2003 product push, a 50-50 co-marketing fund will be made available to partners wishing to advertise direct-to-market upon product release. Information on co-op terms and conditions can be found at Microsoft Australia's partner Website.

The road show kicks off in Melbourne (on May 1), followed by Sydney (May 5), Perth (May 9), Adelaide (May 12), Canberra (May 19) and Brisbane (May 20).

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