Fuji Xerox Phaser Printing (FXPP) has merged with the printer business of Fuji Xerox Australia (FXA) to form a single, channel-focused business.
The new Fuji Xerox Printers (FXP) will now be responsible for the whole range of printers with FXA that had controlled the mono range and one colour printer, concentrating solely on selling copiers direct to customers.
FXP will now conduct a three-month audit on its existing distributors – Tech Pacific, Alloys, J Mills, Hi-Tech, APS, BMS, Impact and Zeus – before deciding whether to rationalise its model.
FXP’s marketing manager A/NZ, Clare Tipler, said all distributors would continue with current product lines while FXP holds talks with all eight companies to establish where its products fit into future business plans.
BMS, Impact and Zeus concentrate efforts on the mono range at present.
Only Tech Pacific and Alloys are currently national distributors for FXP, with the other players providing geographical coverage.
Tipler said rationalisation was possible where distributors had worked the same state – such as J Mills and Zeus in WA – but that it would not be necessary if they were targeting different verticals.
FXP hoped the new single entity would help to establish it over HP as the top player in the colour printer market by simplifying the way resellers source products.
“This [merger] will be greeted with joy by the channel because it is something they have been asking us to do for some time,” said Tipler, who claimed Fuji Xerox printer sales grew 70 per cent in Australia last year.
FXP has also announced that it has relocated the headquarters of its printing business from Tokyo to northern Sydney with immediate effect.