Kingston goes HyperX for power memory

Kingston goes HyperX for power memory

Memory vendor Kingston Technology has announced local availability of its new HyperX power performance memory modules, three months after the US launch.

HyperX is aimed at the gamer and power user market. It includes DDR memory tested at speeds up to 434MHz, with CAS Latency 2 support. The product line offers 256MB and 512MB modules supporting data rates of up to 434MHz.

Pricing starts at $109 (incl GST) for the PC 2700 model with 256MB DDR 333MHz, and goes up to $385 for the 512MB 434MHz PC 3500 model.

“This is for your white box builders and gamers – people who are building high end, fast machines,” International Sales Country Manager for Kingston, Keith Hamilton, said. “Now they can offer branded memory.”

“Power users need faster memory. They aren’t necessarily gamers, but they’re running intensive applications, such as graphic artists. When they do rendering, they want speed and they’re willing to pay a huge price.”

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