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VMware names Microsoft veteran as VP for worldwide channels

VMware names Microsoft veteran as VP for worldwide channels

Jenni Flinders fills role left vacant in August 2017

VMware vice president for worldwide channels, Jenni Flinders

VMware vice president for worldwide channels, Jenni Flinders

Dell Technologies subsidiary, VMware, has appointed Jenni Flinders as vice president for worldwide channels, taking over from Brando Sweeney, who was promoted to senior vice president, worldwide commercial and channel sales in August 2017.

Flinders will report to Sweeney and will be responsible for developing and executing overall VMware channel strategy and programs for VMware’s global ecosystem of solution providers, distributors, OEMs and telecommunications partners.

Flinders joins from consultancy firm, Daarlandt Partners, where she was the chief executive officer with a focus on advising clients on channel strategy.

“I’m honored to serve as VMware’s new worldwide channel chief, and can’t wait to team with our renowned and robust partner ecosystem,” said Flinders. 

“Our partners are key to helping customers realise the value of VMware solutions including our compute, cloud, mobility, networking and security offerings. They are a critical source of valued expertise to customers around the world.”

Flinders brings extensive channel experience to her new role. She worked for Microsoft for 15 years in channel, sales and marketing related roles.

“Jenni has a long and distinguished track record of driving innovation with a diverse set of partners in the IT industry, and we are thrilled to have her as VMware’s new worldwide channel chief,” said Sweeney. 

“I’m excited to have Jenni work closely with our world-class partner ecosystem to empower our customers to accelerate their digital transformations and integrate public clouds to scale and extend their businesses.”

Pivotal Software, also a subsidiary from Dell Technologies, filed for an initial public offering (IPO) in March with the United States Securities and Exchange Commission (SEC).

Pivotal was founded in 2013 after being spun out of EMC and VMware and receiving a major investment from GE.

The IPO filing suggests that Dell Technologies will own, indirectly through its subsidiaries, including VMware, 351,028,548 shares of its outstanding Class B common stock in the company, should the public listing be successful, leaving Dell Technologies as the majority shareholder in the company.



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Tags VMwarechannelDell Technologies

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