Market research software firm, Qualtrics, has firmed up its channel play with a new initiative called Qualtrics Partner Network (QPN).
The company already had global partnerships, but the new development represents the launch of Qualtrics' formal partnership program with the company adding "many new partners".
The program, which is available to all regions, including Australia and New Zealand, is part of the company's plans to expand its global ecosystem of partners by providing program and solutions based on its Experience Management (XM) Platform.
The recently launched program counts currently with 10 partners including UK-headquartered research agency, Kantar TNS, India-headquartered data analytics provider, Ugam, and US-headquartered advisory and data analytics services provider, JD Power. All three with a local presence.
Qualtrics said that QPN members will also have access to as technical enablement, go-to-market programs, and other partner resources.
"QPN partners expand the range of robust, scalable and tailored experience management solutions in the market," the company said. "QPN partners are an extension of Qualtrics and bring in-depth industry knowledge, experience and insights.
"No matter how sophisticated or demanding a customer’s experience management program may be, the combination of the partner’s expertise and the Qualtrics’ platform ensures that customers will have world-class support throughout their journey."
Qualtrics chief corporate development officer, John Torrey, said this was a major step into transforming the XM partner ecosystem into a global network of experts.
"QPN expands experience solutions and services across all industries and geographies, allowing our customers to benefit from the knowledge, expertise, and insights of our partners," Torrey said.
"We are committed to ensuring the success of our partners in the new world of holistic experience management, helping them to build and expand the reach and impact of their solutions in the experience economy.”
The announcement was made at the Qualtrics 2018 X4 Experience Management Summit currently taking place in the US.
Qualtrics opened its Sydney office in March 2016. The company was established in 2002 in Utah and began international expansion in 2013.
“We built a software that would basically democratise the world of research and turn anyone from a student to a PHD researcher and give them the ability to make decisions based on data,” the company founder and CEO, Ryan Smith, said at the time.
"In 2009, it became the year of the customer. Everyone bought into the idea that we need to be data-driven and that’s what propelled Qualtrics to be where it’s at."