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Servers Australia sizes up the channel with IaaS inspired partner program

Servers Australia sizes up the channel with IaaS inspired partner program

After completing four acquisitions last year, Servers Australia wants to ramp up its IaaS push in the channel

Servers Australia has unveiled plans to bolster capabilities across the channel, through the launch of a partner program specialising in Infrastructure-as-a-Service (IaaS).

The move will open access to the hosting provider’s API solution, while providing instant provisioning of ‘ready-to-go’ dedicated servers.

Catered for the managed service provider (MSP) ecosystem, the program offers small to large-scale ‘white-label’ customised offerings, providing support and discounts depending on services required.

From a technology perspective, IaaS solutions involve custom built dedicated servers, public and private cloud solutions, as well as disaster recovery, back-up, colocation and server management services, 

Located at the Equinix SY4 data centre in Sydney, IaaS solutions involve custom built dedicated servers, public and private cloud solutions, as well as disaster recovery, back-up, colocation and server management services.

“It’s a tiered system, and anyone that wants to resell IaaS, gets it at a discounted rate,” Servers Australia business development manager, Chris Cruikshank, told ARN.

“The more services they deal with us, their discount increases as they progress. It comes down to an individual basis as well and we help to build solutions for them as they grow. The key is to provide an infrastructure service as an extension of their business.

“Resellers can incorporate our API into their own website and application, giving their customers the ability to provision and set up a server within a 30 minute time frame.”

In leveraging an ongoing partnership with Equinix, Cruikshank said the Central Coast-based business can also offer improved colocation pricing to resellers.

“For those partners who manage their client's hardware and are looking to move from a CAPEX to an OPEX environment, Servers Australia can provide a very cost-effective and seamless transition to an off-premise colocation service,” he added.

“I’ve been brought on-board in the past six months to revise the reseller model, look at incentives for our partners from a financial and support point of view. Also to make sure that our resellers and partners get the best possible service and prices when it comes to reselling IaaS.”

In looking ahead to 2018, Servers Australia aims to deepen partner relations further, after capping off 2017 with four self-funded acquisitions.

“We want to build out the channel and help MSPs that want to get into this space, not compete against them,” Servers Australia CEO, Jared Hirst, told ARN. “They’ve got massive potential. This year will be interesting for us, but we also have to get our strategy right.”

Servers Australia purchased the dedicated server and cloud hosting business from Axelera, in October as well as OzServers in September.

The business also completed a triple acquisition of hosting companies, taking control of Dedicated Servers, Indigo, and Syncom; three long-term established providers in the hosting market.

The acquisition spree was part of a long-standing ambition towards becoming the largest privately owned dedicated hosting provider in Australia.


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