Next Byte’s aggressive expansion aspirations have outgrown the Mac arena, with the news that the Apple reseller chain has opened its first PC store. The Next Byte PC store, known as NBPC, will sell HP and Toshiba products.
The NBPC store, which also stocks Mac-compatible products, opened this week in Melbourne’s trendy Chapel Street shopping district.
But Next Byte is not abandoning its Mac market, with a new Apple Centre scheduled to open in Melbourne next week. It will be located in Bridge Road, Richmond. The opening will bring Next Byte's tally of shops to 16 nationwide.
“This is a complementary direction for us to further grow Next Byte and we are excited about being able to provide alternatives to our customers,” said Next Byte managing director, Adam Steinhardt.
Next Byte had already begun to move on the PC space with the opening of its enterprise technology division, which focused on Apple’s UNIX-based server and storage products, Xserve and Xraid.