Optus Business has won a deal with HOYTS Group for the provision of a managed services platform built on its Evolve suite, along with Cisco’s Jasper Management Platform.
The five-year agreement will see Optus Business upgrade or enhance connectivity and data security throughout the cinema chain’s network, including its 48 cinemas, regional offices and the digital signage assets of HOYTS Group’s subsidiary, Val Morgan Outdoor.
The Optus solution being rolled out as part of the project uses a real-time, cloud-hosted platform which includes its Evolve IP VPN to secure connectivity across HOYTS’ multiple locations, and Evolve Internet and Voice for communication and collaboration across the company.
It also includes the Evolve WIP VPN Plus (mobile) to provide back-up connectivity solutions across all cinema venues, and Cisco’s Jasper Management Platform to help the HOYTS Group to manage the multiple assets running across its network as a collective portfolio.
Aditionally, the deal sees the use of machine-to-machine SIMs designed to enable the HOYTS Group manage and update digital signage and additional communications infrastructure.
One of the upshots of the deal, according to Optus Business managing director, John Paitaridis, is that it lets HOYTS tap into the internet of things (IoT).
“HOYTS now boasts modern, automated systems which improve the company’s productivity and the customer experience – from improving ticket transactions to the seamless management and distribution of digital content throughout their network,” Paitaridis said.
The move by HOYTS Group to upgrade its tech was prompted by customer growth and increased electronic transactions, along with a desire to future-proof its business.
“Some parts of our business have grown in excess of 100 per cent between 2014 and 2017, and as we approach our busiest time of year, downtime is just not an option,” HOYTS Group’s general manager of cinema technology, Adam Wrightson, said.
“We are confident Optus has prepared us to exceed the expectations of our customers, advertisers and employees, quickly and securely,” he said.
Following a consultation period, Optus Business tailored a platform designed to enable HOYTS to manage and have backup provisions for its more than 2000-strong end-to-end services.
The new platform is also designed to ensure that end customers get a faster, improved online ticketing experience.
The HOYTS Group deal comes just weeks after Optus Business announced it had signed a three-year with Hastings Deering to provide a range of telecommunications and managed services.