Australian expat, Mark Ablett, has been promoted up the ranks at Hitachi Vantara, taking on a new role as senior vice president of global go-to-market (GTM) strategy.
Ablett, who was previously the senior vice president of APAC for Hitachi's services business, will remain in Singapore in his new role.
Meanwhile, Hitachi's former vice president and general manager of China and Taiwan, Daniel Chong, will be taking on Ablett’s former role.
Both Ablett and Chong will report to chief revenue officer, Hans-Peter Klaey.
In his new role, Ablett will be responsible for developing the company’s global go-to-market strategy, partnering with Hitachi Vantara’s customers to help them navigate and execute complex digital transformation ventures.
Ablett has more than 20 years' experience in the IT industry spanning numerous A/NZ and Asia Pacific senior roles with companies such as Juniper Networks and SpectraLink. He was also the A/NZ director of sales at Telxon.
Chong, in his prior role, helped to grow the company's revenue in the region by more than 150 per cent, according to the vendor.
Prior to Hitachi, Chong held senior management positions at Oracle, PeopleSoft, BMC and Informix, where he focused on sales, marketing, business development and company management.
Ablett and Chong are expected to bolster Hitachi Vantara’s executive team, which the company has been aggressively expanding with experienced talent in recent months.
The company recently tapped Klaey, an enterprise software industry veteran, to lead global sales and GTM, and appointed former GE Digital COO, Brad Surak, as its chief product and strategy officer.
“Delivering exceptional customer experiences is incredibly important to Hitachi Vantara,” said Klaey. “Mark and Daniel have done exactly that in their time here. They have a deep understanding of our business and the needs of our customers and partners.”
Hitachi took the wrappers off its new Vantara brand in September, unveiling the new entity which is made up of the broader group's Hitachi Data Systems, Hitachi Insight Group and Pentaho businesses.
The new business entity is aimed at leveraging the broad portfolio of innovation, development and experience from across Hitachi Group’s companies in a bid to deliver data-driven solutions for commercial and industrial enterprises.