Wireless and broadband to fuel D-Link growth

Wireless and broadband to fuel D-Link growth

Networking vendor D-Link is predicting it will experience an 80 per cent growth in product shipments this year. This will boost its Australian revenues by a third to as much as $60 million.

It has already sold products worth $10 million in the first two months of the year, more than double its figures for the same period in 2002.

Marketing manager for D-Link A/NZ, Maurice Famularo, attributed its current success and healthy projections to the increased uptake of wireless and broadband services together with a commitment to and from the channel.

“Last year saw general acceptance [of broadband] and it started to accelerate notably in the second quarter,” he said. “It is still perceived as an Internet connection in the mass market but businesses are realising the benefits of VPN infrastructure.

“What’s lacking now but starting to occur very slowly are applications across broadband like video conferencing.”

Famularo said making new technology available quickly had made an important contribution to D-Link’s broadband success.

“We are able to control [broadband] product because we manufacture it ourselves, we are very quick to market with the technology and are already on our third generation while some companies are still offering their first,” he said.

As for wireless, Famularo suggested 802.11g would be a big selling point and should “start to kick butt towards the end of the year.”

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