Genesys branding push
Alcatel subsidiary Genesys Telecomm-unications Laboratories has launched a marketing program for its reseller partners designed to brand the vendor as a symbol of "high quality".
Genesys develops CRM queue management software for call centres and intends to practice what its software preaches in regards to customer care. With competition increasing in the CRM market Genesys has launched its "Powered By Genesys" program to differentiate its resellers from their competitors for CRM network management software.
As part of the program, partners can use the "Powered By Genesys" brand logo on product packaging, demos, presentations, marketing collateral and even GUIs, while Genesys will provide marketing activities and promotional events at tradeshows and other events.
NetApps rolls out Program
File server-cum-network attached storage vendor Network Appliance has introduced a Technical Certification Program designed to assess the skills of is reseller partners.
The Network Appliance Technical Certification Program is being rolled out worldwide and offers three levels of certification. The Certified Associate provides resellers with installation and configuration accreditation, the Certified Professional provides administration while the Certified Expert course arms resellers with design, integration and consultancy certification.
The written and hands-on tested certifications are valid for two years with updates delivered via the Web.www.netapp.com/education/Ethernet switch market up The Ethernet switch market grew 14 per cent in the fourth quarter of 2000, with Nortel Networks growing nearly twice as fast as any other top vendor.
According to the Dell'Oro Group, the Ethernet switch market, including switches using Layers 2, 3, and 4-7, as well as shared hubs and network interface cards (NIC) - had revenue of $US3.8 billion in the fourth quarter and grew 14 per cent over the third quarter. Gigabit Ethernet grew 16 per cent from the third quarter, generating $793 million in revenues, according to Dell'Oro.
Nortel Networks was easily the growth leader, with revenue up 39 per cent from the third quarter. 3Com was second, with 22 per cent growth, followed by Extreme Networks at 21 per cent.
Market leader Cisco Systems grew 18 per cent. Laggards included Cabletron Systems at 2 per cent and Foundry Networks, which realised an 8 per cent drop in revenue from the third quarter.
3Com exited the large enterprise core switch market 11 months ago, but sales of hubs and NICs and small enterprise switches are apparently healthy.