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Microsoft channel conferences to merge

Microsoft channel conferences to merge

Software behemoth Microsoft has announced it will merge its Fusion and Stampede business partner conferences in the US, but is yet to decide precisely when to do the same in Australia.

Stampede is Microsoft’s annual business partner conference for its Microsoft Business Solutions division, formed by the acquisition of business software vendors such as Great Plains and Navision. Fusion on the other hand, is an annual conference for resellers and integrators of its core software (i.e. operating systems, databases, and office productivity software etc.)

Microsoft Australia’s channel manager, Kerstin Baxter, said the local operation was planning to mirror its US parent and merge the two conferences, but was unsure of when.

“We are working through a plan at present,” she said. “We normally hold the local Fusion event in August, so that we are closely following the US event in July. Now that the US shows will be merged into one event in October, we have to decide whether to do the July/August show as usual or wait until after October.”

The partner conferences would eventually merge, Baxter said, because the vendor had realised most Microsoft Business Solutions partners tended to also be authorised resellers of Microsoft’s core products.

“There is really no need for two events, we are very aware that not everyone has the time to attend so many events these days,” she said.

A merged event would feature some content for all business partners, Baxter said, but it would also include streams of content for specific types of Microsoft partners.

Microsoft Australia is likely to make a decision on when to merge the conferences within the next fortnight, Baxter said.


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