Meet the smartest tech start-ups in Australia

Meet the smartest tech start-ups in Australia

A new breed of partner is emerging across the Australian channel.


Bruce Hara (Enable Professional Services)
Bruce Hara (Enable Professional Services)

Founded – 2014
Headcount – 75 people
Key tech – Enterprise service management and business automation
Key vendors — ServiceNow, Salesforce
Key customers – Telstra, News Limited, Australia Post, University of WA, NSW Government and Optus

Enable Professional Services’ footprint in Australia has spread far and wide since its launch in 2014, with the ServiceNow partner setting up shop in Melbourne, Perth, Brisbane, Adelaide and even Noida, India.

And the company decided very early on to align its cloud business to ServiceNow.

“From day one, Enable’s mission was to provide people with the consumer experience they have outside of work, within their workplace,” Enable managing director Bruce Hara said. “Mobile-first solutions, self service functions, full visibility and transparency on requests and approvals, resulting in automating processes for companies to become more efficient and profitable.”

Once in partnership with ServiceNow, Enable entered the market via winning relatively small projects, before picking up big-ticket enterprise customers.

Additionally, Enable’s digital business partnered closely with nbn — the company behind the rollout of the National Broadband Network (NBN) — on its user experience for various products.

Now, business is “flying”, with over 40 people making up the team in Australia and a similar number in India.
And the company has since launched in Singapore and Hong Kong.

“This is a massive opportunity to reach new markets and new customers and cement our position as the ‘go-to’ ServiceNow partner across the Asia Pacific region,” Hara added.


Dale Rankine (Reekoh)
Dale Rankine (Reekoh)

Founded – 2015
Headcount – 15
Key tech – Internet of Things
Key vendors – Microsoft, Equinix, Samsung, Libelium and Advantech
Key customers – System integrators, smart cities, water and energy technology and solution companies

In June, it was revealed that Australian Internet of Things (IoT) Platform-as-a- Service (PaaS) provider, Reekoh, had signed a deal with global data centre operator, Equinix, to offer its integration platform to enterprises through the provider’s facilities.

The agreement was just the latest in a long line of partnerships that has helped Reekoh to create a compelling portfolio of offerings, with Microsoft and Samsung among the vendors included in its long roster of partners.

Founded and headquartered in Australia, with a large footprint in the Philippines, Reekoh provides an IoT integration platform designed for system integrators and enterprises employing IoT technology as part of their business strategy plans.

The platform is powered via plugins that are distributed through the Reekoh Marketplace.

“Reekoh’s IoT integration platform is built around a number core objects that facilitate and manage data workflow from device to [the] end-point,” Reekoh co- founder and CEO Dale Rankine said.

The plugins, which are installed from the Reekoh Marketplace, are treated as reusable assets that define how a connection is made to various parts of the IoT solution “value chain” – protocol, device, network, security, service, applications and more.

The company came into being after its founders met in Manila through a shared interest. That interest was based around decoupling IoT data and systems from the fragmented ecosystem of devices, networks and applications.

Rankine had at the time been assisting a Polish company to commercialise a vehicle-tracking beacon, while fellow co-founder and CTO, Benj Sicam, had been developing a vehicle tracking platform which was device agnostic.

The idea, according to Rankine, was to extend the agnostic approach from the device right through to the end application. A “couple” of different methods to tackle this problem were explored.

“When the plugin architecture was defined and built in early prototyping, there was a clear realisation that this could then lay the foundation for not just how integration occurred technically, but also how the IoT ecosystem could be brought together with Reekoh playing a central role,” Rankine said.


Peter Chalmers (Morphate / Parvero)
Peter Chalmers (Morphate / Parvero)

Founded – 2014
Headcount – 15
Key tech – Customer relationship management technology solutions and services
Key vendors – Salesforce and Fonteva
Key customers – Not-for-profit organisations of all shapes and sizes

With a 10-plus year history in the Salesforce space, it comes as no surprise that Peter Chalmers, CEO of Morphate, should end up establishing a Salesforce integration company. Actually, he didn’t stop at just one.

Chalmers has established two system integrators that partner with the global customer relationship management (CRM) platform vendor in the space of a few short years.

His first start-up, Morphate, was founded in mid-2014, and focuses entirely on the not-for-profit sector.

In fact, Chalmers claims that Morphate, which is the larger of his two companies, is the only Salesforce partner based in Australia and New Zealand that’s focused solely on not-for-profit organisations.

According to Chalmers, the not-for- profit sector is “rife” with consultants which, in his view, are angling for long- term engagement, sometimes to the detriment of the client.

“I don’t see a lot of value they’re providing,” he said. “So we provide a rapid implementation, ripping up old technology and replacing it with new technology that grows with the organisation.”

In terms of turnover, the company achieved more than 100 per cent growth year-on-year this year and, according to Chalmers, the coming year looks to be even bigger.

“Currently we’re at 180 per cent for the current financial year, over the previous one,” he said.

At the same time, Chalmers expects the company to double its staff numbers from its current tally of 15 within the coming six to nine months or so.

But where does this rapid growth come from? Chalmers thinks that it comes down to value for money.

“It’s the old model versus the new model,” he said. “With our offering, the customer gets a scalable solution, they get updates from Salesforce three times a year, and we give them a solution they can continue to adapt to their organisation without throwing it out every few years or so.

“And, they also get the power to actually do things themselves. It’s not just that consulting model of coming in and always charging a fee to do what they need done; they can do it.”


Founded – 2016
Headcount – Four
Key tech – Customer relationship management technology solutions and services
Key vendors — Salesforce
Key customers — Small to medium- sized businesses in various verticals

While Morphate is all about CRM for the not-for-profit sector, Parvero — which is technically part of the Morphate Group — is all about Salesforce integration for the small to medium-sized business (SMB) sector.

As with Morphate, Parvero came into existence after CEO, Peter Chalmers, saw a gap in the local market where SMBs weren’t getting the love they deserved. So, he took the Morphate methodology and built a practice aimed squarely at the SMB market.

Thus far, however, Chalmers and his four-person Parvero team have taken tentative steps towards the market since the company’s founding early this year, taking a soft-launch approach before going hard sometime in the near future.

“I’m expecting to see a lot more growth,” Chalmers said. “There’s a lot more untapped market in the SMB space, and it’s moving faster. I expect we’ll probably get to 15 or 20 staff members in the company between December and March.”

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