Communications integrator, NSC Group, has opened offices in Perth and Adelaide to target large enterprise and government customers in WA and SA.
NSC managing director, Craig Neil, said initial work with existing clients that have a presence in those states would be “a good start” but claimed the real opportunities would come further down the track.
“There haven’t been the big IP telephony projects like we have seen in the east [of Australia] because local integrators don’t have the skills of those in Sydney and Melbourne,” he said.
“It is a bonus for us to be the only Avaya reseller in these cities and we are also the only Genesis partner in Perth.”
While both offices have been opened with a skeleton staff of two people, Neil said it would only take a few big projects to see the local operations take off.
He highlighted state government, as well as large mining and farming organisations headquartered in WA, as the most significant opportunities.
“It is very important to have a local presence for government and also for organisations only operating in those states," Neil said. "You can’t sell to the WA government from Sydney because you need presence, support and infrastructure – that is what we will be putting in place.
“We did a stack of market research earlier in the year, which has suggested companies are ready [for] IP telephony and converged networks.
“Convergence is the way everything is headed so why would you want to put in another PABX? There have been a few [IP telephony] horror stories out there but a lot of that nervousness has gone away now.”