Optus Wholesale has launched a new BroadSoft-powered, cloud-based Unified Communications (UC) offering for local service providers.
The new offering, dubbed Optus Cloud-UCX, provides Unified Communications-as-a-Service (UCaaS) across multiple devices simultaneously.
The solution also gives wholesale partners the option to create and white-label their own UC products and brand all platforms to market as their own.
Aimed specifically for the needs of the wholesale market, the new solution is deployed using BroadSoft Business, with Optus the first tier one telco in Australia to deploy the communication software and service vendor’s BroadCloud platform as a complete cloud-based solution.
According to Optus, the Cloud-UCX platform is deployed on 100 per cent cloud-based, carrier-grade network infrastructure. The platform is also hosted in geo-redundant Equinix data centres.
The platform is aimed at providing a full service offering for end users including instant messaging (IM), presence, voice and video calling, conferencing and desk-top and file sharing services.
According to Optus Wholesale sales and marketing vice president, John Castro, the new offering is set to give local partners a greater chance to tap into a fast-growing and increasingly lucrative sector.
“It [the platform] allows them [partners] to tap into what we believe is over a billion-dollar UC&C market in the next couple of years, and get their fair share of that,” Castro told ARN.
“It allows them to do that easily, by taking a product from us on a wholesale basis and taking by definition via a cloud incarnation, they can get into that market quickly; there isn’t a big, deep set up for them. There isn’t a big capital investment for them,” he said.