Adelaide-based emt Distribution has struck a deal with US-headquartered OPSWAT to distribute and promote its Metadefender threat detection and prevention platform in Australia and New Zealand.
OPSWAT was established in 2002 and provides software solutions to secure and manage IT infrastructure. The company has customers in Australia including in the Federal Government, oil and gas and banking and finance markets.
As OPSWAT only distributor in the region, emt is expected to not only market the vendors solution but also to educate organisations about data sanitisation technology.
emt Distribution will also support sales and marketing including lead generation, deal registration and joint client meetings, promotion and awareness building, investigation of market opportunities with partners and individual customer pain points.
The distributor will also help partners identify where and why attacks are successful and specific customer challenges as well as end user education highlighting the potential to directly impact their pain points.
“Joint client meetings are especially important with this type of solution and target clientele,” emt Distribution chief marketing officer, Scott Hagenus, said. “This is not a commodity item and the solution potential within any given organisation is large. It is important for customers to understand the full capability of the technology to understand the impact it can have on their security posture.”
Metadefender platform provides vulnerability detection and “sanitises” data using content disarm and reconstruct technology. Coupled with over 30 anti-malware engines, Metadefender protects at web proxy, email, portable media and endpoint levels.
Depending on the type of organisation and data flows, Metadefender offers protection from both generic, untargeted email and drive-by malware downloads, and socially engineered malware distribution targeted at highly secure environments.
“We are very excited to work with emt Distribution to bring our Metadefender products to the Australian and New Zealand markets,” said OPSWAT CEO and founder, Benny Czarny. “We see immense growth opportunities in these regions in both government and enterprise. We recognise the value that emt will bring us by offering locally based support to help OPSWAT’s customers, and we have great confidence that they will be an excellent partner in helping us accomplish our goals in ANZ.”
“Many organisations in Australia and New Zealand are not even aware of content disarm and reconstruct technology,” Hagenus said.
“For instance, one organisation that relies heavily on ‘customer’ supplied documents via uploads, email and media had suffered repeated ransomware attacks through files submitted to their business. OPSWAT’s solutions would have prevented those attacks by blocking any identified malicious files and removing any active content, without destroying the integrity of the files.”
emt has announced several vendor agreements this year. In June, the distributor partnered with US-based security vendor Thycotic to distribute the vendor’s privileged account management (PAM) solutions including password and endpoint protection.
A month later, emt signed a deal with workspace management solutions vendor, Matrix42. As part of the partnership, emt Distribution employed two staff members dedicated to Matrix42.
Its latest deal was with NinjaMSP, which will see the vendor’s cloud-based remote monitoring and management solution, Ninja RMM, and Ninja NMS software-as-a-service network monitoring solution available in A/NZ and Asia.