Sapply has inked a distribution agreement with Maestro and Falcom in Australia to bring its range of IoT solutions to market. Falcom became a part of Maestro in 2014, forming a global group of machine to machine specialists.
The new distribution agreement is part of the valued-added distributor’s technology strategy to make a bigger push into the IoT space.
According to Sapply, having established itself in the enterprise market has allowed it to build its expertise in IoT products, having identified both the need and the growth potential.
Specifically, it mentioned that its partnership with DIGI International two years ago, caused it to experience increasing demand to be able to provide a broader range of solutions that meet a wider variety of usage situations.
Sapply added that the new distribution deal with Maestro and Falcom is a “perfect complement” to the DIGI International portfolio.
“Maestro and Falcom meet a specific need in the industrial automation, utilities and transportation. Sapply is currently engaged in conversations to broaden the offering further with ranges of accessories such as antennae,” it said.
Sapply sales director, Gordon Taylor, said the deal is part of its IoT strategy, having recently also formed an IoT division.
“We are excited to invest in this growing market,” he said.
“Our experience to date has strongly reinforced the need for value added distribution in IoT as we spend a large amount of our time educating our partner resellers so they can more effectively operate in this market, as well as actively engaging in conversations with end users to position the various solutions so they end up with the best solution for their needs.”
Taylor added that even though the market varies from its enterprise solutions, it will utilise its skills and experience in this new field.
“Whilst it’s a different market to our established enterprise solutions, what we have found is that the skills we have used to build our partner enterprise brands are exactly the skills we need to use in this new and exciting market,” he added.