Ingram Micro is giving resellers the chance to win prizes as part of a new pre-Christmas sales promotion.
"Coming up to Christmas we really wanted to push some sort of program into the channel that was going to ignite sales," Ingram Micro Australia business manager storage networking and security, Rodney Thorne, said.
During the six-week Ignite promotion, any reseller that purchases products from selected vendors, including IBM, APC, Toshiba, 3, Microsoft, Acer, Linksys, Liebert, HP and Belkin, will be included in a draw to win a $1500 travel voucher.
One voucher will be given away every week throughout the promotion, which runs until December 17.
"It also represents a great opportunity for vendors, allowing them to further develop relationships with the channel and increase the profile of their offerings," Thorne said.
The distributor is expecting strong sales over the Christmas season, driven by Microsoft Media Center, wireless and third generation broadband products, he said.
But consumer retail sales was not the only expected growth area for Ingram.
Thorne said the festive period was also a good time for the business to conduct upgrade work.
"It's also a good time for companies to do rollouts with education and government in particular using the down time during holidays for work," he said.