Samsung Electronics Australia has announced the appointment of Tech Pacific as distributor for the full range of Samsung IT products in Australia.
Tech Pacific becomes the sixth national distributor for Samsung products in a sales channel that includes over twelve distributors.
Other national distributors include Ingram Micro, Westan, IT Wholesale and Express Online. State-based distributors include Best Bytes, Comnet, J. Mills Technology, Hi-Tech Distribution, JLC Computers and Pioneer Computers.
Retail specialists Worlds Best Technology also distribute Samsung products into the mass merchant channel.
Tech Pacific will distribute Samsung LCD TFT monitors, hard disk drives, optical disk drives, multi-function devices, faxes and semi-conductor products, as of today. It will be only the second distributor for Samsung hard disk drives, the other being Westan.
With all of their business conducted through the channel, Samsung IT division General Manager, Norman Krieke, said that Tech Pacific is a very well regarded distributor.
“We look for partners able to offer a broad distribution base, the ability to reach existing customers, and identify new market opportunities for Samsung products,” Krieke said.
He told ARN that Samsung has four staff monitoring the vendor’s distribution strategy in Australia, identifying which market segments each distributor was focusing on.
Krieke said all of Samsung’s existing distributors had been informed of Tech Pacific’s appointment and all planned to continue pushing Samsung products regardless.
“There is going to be a bit of an overlap, but you are always going to get that as soon as you have more than one distributor,” he said.
Express Online general manager, David Gage, said that he was “not too concerned” with the news.
“The message we are getting from our clients is that Tech Pacific and larger distributors tend to target the top 50 resellers in Australia, whereas we focus on thousands of smaller resellers in our market,” he said.