Manaccom outmanoeuvres Acrobat

Manaccom outmanoeuvres Acrobat

Brisbane-based software publisher, Manaccom, is celebrating after its PublishPDF product outsold Adobe Acrobat 6.0 in the Australian market during August, according to sell through figures from Inform.

PublishPDF, a cheaper alternative to Acrobat in the PDF file creation market, sold 325 units last month — just one more than its more famous competitor.

But the margin of victory was of little consequence in the eyes of Manaccom business affairs manager, James Mackay, who said PublishPDF had toppled Acrobat by being very price aggressive in its retail pricing and reseller margins.

According to Inform, PublishPDF sold for an average price of $90.88 during August while Acrobat 6.0 cost an average of $550.61. Mackay said resellers were hitting margins of 25-38 per cent on PublishPDF.

“All indications are that this month will beat last month,” he said. “We are getting more repeat orders from resellers than we had hoped for and that is the key to making this work.

“Resellers are also starting to see some SME site licences for 10-50 seats coming through, which will only fuel further growth.”

PublishPDF will hit US shelves this month after Manaccom struck an initial deal with an American distributor for 10,000 units — to put that in perspective, the initial release in Australia was 800 units.

Manaccom has also licensed it to an unnamed British company, which will release it worldwide under a different name.

It has been an exceptional year for Manaccom. As previously reported in ARN, it signed up as a founder member of global software alliance, Avanquest, to give it more leverage into major markets like the US, UK and Europe.

Manaccom has also seen sales for its flagship title, Trend Micro’s PC-cillin, double during the last 12 months — it moved 4174 units in August 2003, compared to 2078 during August 2002. Manaccom-branded products grew to 2218 sales from 455 when comparing the same two months.

“We have made a concerted effort to publish titles that are going to be popular with consumers and which resellers can sell through quickly,” Mackay said.

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