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Synnex to distribute Fuji Xerox Printers' full portfolio

Synnex to distribute Fuji Xerox Printers' full portfolio

The vendor expands reach as it introduces new products

Synnex Australia has expanded its distribution agreement with Fuji Xerox Printers, gaining access to the vendor’s entire product range.

The agreement adds to the existing arrangement that gave Synnex’s resellers and systems integrators access to Fuji Xerox Printers’ retail solutions.

Fuji Xerox Printers expects to extend its reach across the region at the same time as it introduces a new range of products to existing and new channel partners.

Synnex Australia product director Jay Ko said: “We are pleased to see the expansion of our Fuji-Xerox range. This is in line with Synnex strategy to focus on the fast growing A3 MFP [multi-function printers] segment and further strengthen Synnex position in managed print service solutions.”

For Fuji Xerox Printers general manager of sales, Mo Kandeel, the vendor has been successfully selling via Synnex in the retail space for a number of years now, and the latest agreement with the distributor will give the company access to more market areas.

"[We] are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, multi-function and A3 devices into Synnex’s portfolio of solutions,” Kandeel said.

Kandeel said that the expanded partnership aligns with the vendor’s channel strategy to achieve incremental net new growth by focusing on expanding its reach across the IT, Tier 1 and Tier 2 systems integrator spaces. 

“Synnex is the leading broad based distributor in the country, with national reach, warehousing and logistics. Expanding our portfolio has enabled us to gain access to over 3,000 print resellers across Australia,” added Kandeel.  

Fuji Xerox Printers recently announced changes to its partner program as part of its program’s annual review. 

Under the new updates, gold and platinum premier partners are entitled to sales training at the partners’ premises for new or existing products, shop front and in-store signage and an exclusive invitation to product launch events.

The new deal comes as associated entities, Fuji Xerox Australia and New Zealand, work to shed the shadow left by an "inappropriate" accounting practices scandal that looks set to result in an estimated $450 million hit to net income over a six-year period.

Following an independent review into the accounting issues in arising from the company's business in the local region, it emerged that Fuji Xerox paid AU$1 million to its former managing director as the company uncovered the “inappropriate” accounting practices in late June.


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Tags Printersdistributionfuji xerox printersSynnex

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