​Start-up Spotlight - Meet the emerging tech businesses of Australia

​Start-up Spotlight - Meet the emerging tech businesses of Australia

ARN examines the tech start-ups rising to prominence across the country.

“We will essentially be the sales front for these companies into Australia,” he explained. “And we will stitch it together with our consultative services. It’s not going to be out of the box stuff.

“It’s going to be actually going into a law enforcement agency or an immigration agency and saying we can take all these separate sets of data and without an enormous amount of work, we can start to surface insights.

“You can’t do it in Australia yet, but there are a lot of different ways you can start to chase bad guys.”


Victoria Kluth - Managing Director, Araza
Victoria Kluth - Managing Director, Araza

FOUNDED — 2013
KEY TECH — Cloud
KEY VENDORS — Microsoft

Cloud-focused consultancy, Araza, is best known for its success in scoring global clients through a vendor-agnostic approach since its founding in 2013.

Whilst the business plays heavily in the banking and finance, insurance and transportation and logistics space, Telstra is one of the start-up’s key customers.

“We specifically target large tier one and two organisations that are being under serviced (or over serviced) by the internationals,” Araza managing director, Victoria Kluth, said.

“While most of the internationals are very good at large offshore projects, the clients have rewarded Araza with onshore projects where our local experience will provide real benefit to their programs.

“Our teams are well-skilled in the latest technologies. We are able to leverage this knowledge into niche areas of the client market.”

Akin to most start-ups, Araza had a humble beginning from starting with two people and one client, which has now ballooned to 150 employees spread across Melbourne, Brisbane and Sydney.

But while the business began as a vendor-agnostic consultancy, Kluth said the company is now looking forward to expanding its recent partnership with Microsoft, alongside other vendors.


Doug Stuart - CMO, Instaclustr
Doug Stuart - CMO, Instaclustr

FOUNDED — 2014
KEY TECH — Big data
KEY VENDORS — Apache Cassandra, Amazon Web Services
KEY CUSTOMERS — Campaign Monitor, Adstage and BlackBerry

Big Data-as-a-Service business, Instaclustr, was created to manage the complex and tangled back-end of “pretty, front-end” applications.

“Essentially, we build a big heap of tools and have a solution that makes it easier to do the data management on the cloud for an application,” Instaclustr co-founder and CMO Doug Stuart explained.

“There is a always a nice pretty front end for an app like Netflix or Spotify that has millions of users transporting, using and analysing millions of gigabytes of data on the backend.

“We look after the data layer, the database and the analytic tools that fit around that to make sure its synced and dancing.”

As well as offering the ability to spin up various databases via the cloud — 90 per cent of which is hosted on AWS — the business has a 24/7 operations team based in Canberra monitoring the back-ends to ensure that the database and infrastructure is operating efficiently. <

“We really are that level of assurance for companies that all things are operating and there is no down-time,” Stuart said.

The Australian start-up is already spread across the globe with a presence in both Europe and the USA, and an official headquarters running out of Palo Alto, in a bid to stay close to key customers.

“We were global from day one, that is the uniqueness of this business,” Stuart added. “Because it is a cloud-based company supporting applications, 85 per cent of our customers are based in North America. We have had many more customers in the US than in Australia.”

Initially, Instaclustr supported start- ups, before progressing into the enterprise arena.

“In those early days, it really didn’t matter where we were because the companies are based in the cloud,” Stuart added. “It didn’t matter that we were all the way in Australia.”

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