Fibre connectivity provider, Superloop (ASX:SLC), has named Dan Whitford as its general manager of strategic sales.
Whitford will be tasked to drive strategic capacity sales in the Asia-Pacific region, managing 40 people across three different sales teams, and will be instrumental in driving key strategic deals and opportunities for the Superloop Group.
Whitford joins Superloop from Vocus, where he served as the general manager of wholesale. He was in this company for nine years. But he isn’t the first executive to make the switch.
Matthew Hollis resigned from his role at Vocus late last year, after six years with the company, and took up the position as group general manager, sales and marketing and executive director at Superloop in March.
As general manager of strategic sales, Whitford will report directly to Hollis.
“We are delighted to have Whitford join the team. Dan has such a proven track record in the wholesale telecommunications space, and in particular major strategic deals,” Hollis said.
Whitford mentioned that he would leverage his knowledge and experience to drive sales and increase utilisation at Superloop.
In addition to Vocus, he has worked at Pacnet for two years, Optus for two years, and COMindico for three years.
“This is an incredibly exciting time to be joining Superloop and the market is now getting a greater appreciation of Superloop’s position as one of Asia’s leading telecommunications infrastructure owners,” he said.
Superloop founder and CEO, Bevan Slattery, said Whitford joining the company would expand its operations and was further evidence of its commitment to build an experienced sales leadership team in the Asia-Pacific telecommunications market.
The company most recently bought SubPartners in a move to expand its international capacity.
“We are very excited by the prospect of offering customers a fully meshed Pan-Asian network, connecting the existing metropolitan networks which we own and operate. Once the cables are complete, we will have even more capacity to meet growing customer demand across the region,” Slattery said previously.
But in February, the company reported a net loss after tax of $2 million for the first half of the financial year 2017. However, this was a progress on the $3.5 million loss recorded for FY16.
"Over the past six months we have established a platform to take advantage of the strong structural growth drivers across the region as we continue to pursue our vision to be a leading independent provider of digital services in the Asia-Pacific region," Slattery mentioned back then.