AWS unveils partner investment plans as trans-Tasman ecosystem grows

AWS unveils partner investment plans as trans-Tasman ecosystem grows

Professional certification, solution and industry competencies key as tech giant edges channel towards SAP.

Stefan Jansen - Head of Channels and Alliances, AWS (Photo - Maria Stefina)

Stefan Jansen - Head of Channels and Alliances, AWS (Photo - Maria Stefina)

In addition to growing opportunities around SAP, McNaught also flagged IoT as an area of focus for the cloud vendor, in which it expects to boost its investment in partners’ competencies.

“We all know this is a significant growth market, there’s a large opportunity out there,” he said.

Furthermore, McNaught flagged plans to pump more investment into migration competencies among AWS partners this year.

AWS has competency requirements in over seven major technology areas, including mobile, storage and DevOps, as well as IoT and migration.

Likewise, there are at least six industry vertical competency standards, including government, healthcare and digital media.

For McNaught, the investment focus is part of the company’s push better meet end customers’ needs, and ease the way to finding the best partner for the best business problem.

“Every one of these competencies is all about customer needs,” he said. “Customers ask us, ‘who is your best partner?’ Now, we can’t answer that, with tens of thousands of partners.

"But what we can do is answer that when we get down to a specific area, and what partners are known for.

“We can tell them who our best performing partners are in certain areas. This is why the competencies are so important.”

AWS Partner Audience in 2017
AWS Partner Audience in 2017

As a result, the company revealed plans to “over-invest” in its partners who attain such, competencies, alongside “over-investing” in professional certification among its channel.

“We’re going to continue to invest and over-invest in your teams’ professional certification, we continue to put millions of dollars of investment into this, and we want to make sure it’s focusing the right teams on the right areas of the organisation,” McNaught added.

Hybrid IT has also come into focus for the company, with McNaught suggesting that hybrid options remain an essential option for many of its customers, in particular our larger enterprise and government customers that are not necessarily cloud native.

“Will continue to invest in this and invest in partners who support hybrid options, around hybrid IT, on-premise and in AWS cloud,” he said. “We’ll continue to invest as customers need these hybrid options.

“But we do believe in the fullness of time, that customers will not have the need to manage their own ICT services, but will deliver their services from public cloud, and as that journey happens, hybrid options are important to us,” he said.

Another new offering set to hit this year is VMware Cloud on AWS, with McNaught flagging that the capability will be available to AWS customers in 2017, with the launch of a VMware Cloud on AWS partner program.

The VMware Cloud on AWS offering has been in “Technology Preview” status, according to the company’s website.

Once it becomes available, customers will be able to use VMware’s virtualisation and management software to deploy and manage VMware workloads across all of their on-premises and AWS environments.

“This new offering will allow customers to leverage their existing investments in VMware skillsets and tooling to quickly and seamlessly take advantage of the flexibility and economics of the AWS Cloud,” AWS said in a statement.

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Tags CloudfinanceAmazon Web ServciesAWSIoTHybrid ITCam McNaught

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